Pillow Pod—brand development
This proprietary pillow idea came to the mind of founder and CEO Sharon Hall when her mother was in the hospital fretting about the safety of her valuables that she wasn't allowed to keep with her after being admitted. Furthermore, Sharon found out there were other audiences and scenarios where this security pillow could be of help and great comfort.
My team was charged with developing the brand architecture, corporate ID and packaging. With the right data given all the groups that could benefit from this, we zeroed in on the optimal audience and gatekeepers to help get Pillow Pod's brand zipped up.