Western & Southern Open subscription brochure—strategy

Continuing from the previous year's campaign, this particular year's evolved to fully demonstrate the culmination of the strategic re-positioning of the tournament over time to be not so much about the world-class talent (as how most in the U.S. Open Series tout it), but how the event had grown to offer all kinds of different experiences, tennis and non-tennis, where everyone can find something to enjoy for themselves.

​

Click on each various pages of the mailer to "Open." ("Your" welcome.)