Pauir Athletic Apparel video—creative/marketing direction

In addition to developing the brand and help guide this new company whose flagship product is designed to fulfill the mission of giving women affected by breast cancer an inspirational top and access to life-saving exercise, I wrote, directed, shot and edited this video. And then was fortunate to have editor Matthew Davis add some serious sizzle.

 

Perfect for a brand breaking away from all the soft, fluffy pink surrounding breast cancer. @pauirathleticapparel.com