An extension of the writer as well as what feeds INTO the writer and other concoctions on the menu, specific manifestations of ideology can include:
Product innovations/extensions—like soap…but how about on a rope? HUH? NO? Ok. Bad ideas are part of the process and sometimes help us get to better places. (I actually think soap-on-a rope is brilliant in terms of accessibility and leaving the soap dish open to other possibilities.) And sometimes what seems bad can lather up into something great.
Naming—of products and also platforms/campaigns, actual proper names (mascots, entertainment characters & the like), product attributes, etc.
Business pivots—sometimes, you have to take a hard think about what you’re doing and if there isn’t a better move towards success
Themes—for events, attractions, experiences and what have ye, what are all the best ways to go?
Solutions outside of marketing/entertainment—wanna create a different player in an old game? Or tackle a cure for a disease? Maybe all those laboratory left brains just need a right brain to help fashion a new way of looking at things. (Like in our biz how we’ll bring in comics, teachers & specialists from various industries to help US see new pathways.)
Here's an ideation that helped champion the community heroes of a local pizza chain.
The kinds of ideas are nearly endless. If you’re at the end of your rope or the beginning, call me in.