Dewey's Pizza's DewMore—ideation
After developing their brand and providing different promotional and administrative offerings over the course of a few years, my team wondered proactively, "What else do you offer a company like this Cincinnati-based and regional pizza chain that already has customers lined up outside the door of each of their locations?"
To foster even more brand connection and engagement, my team presented DewMore, an official program to build off of and expand the employees' occasional community into a recognized and formidable force of goodwill, one that customers and fans could join alongside Dewey's employees. We built the brand and provided a stable of promotional offerings, ideas and strategies on how to grow this into something to help all involved DO MORE.
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