Western & Southern Open subscription brochurestrategy

Continuing from the previous year's campaign, this year's evolved to fully demonstrate the culmination of the strategic re-positioning of the tournament over time as not so much about the world-class talent (as how most in the U.S. Open Series tout it) but how the event had grown to offer all kinds of different experiences, tennis and non-tennis, where everyone can find something to enjoy for themselves.

Click on each various pages of the mailer to "Open." ("Your" welcome.)

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© 2019 by Gregg Martini